How to Create Drip Campaigns

Note: All campaigns build emails for the next chosen day at 9:00 PM CT. Please ensure all changes are made prior to that time.

1. Navigate to Campaigns > Drip Campaigns.
2. Click the +Create button.
3. Input a name for the campaign in the Campaign Name field.
4. In the Campaign Type drop-down list, select one of the following options:
   1. Incremental Days - Sends emails in the campaign at certain increments based on when the campaign was assigned to a contact.
      1. For example, specifying that an email should be sent on "day 5" means that the email will send 5 days after the campaign was assigned to that contact.
      2. Emails cannot be sent out on the same day the campaign is assigned so do not choose day 0.
   2. Date Specific - Schedule the emails to go out on specified dates to all targeted contacts at once rather than choosing increments.
5. Check the box next to all the messages you want this campaign to have.
   1. You must choose at least one message.
6. Follow the instructions under either Incremental Days or Date Specific below, depending on what you chose in the Campaign Type field.

Incremental Days

1. In the On Day column, enter a value next to each email that coincides with the day you want it to be sent.
   1. For example, enter 1, 8, 15, 23, and 30 for a campaign lasting 5 weeks.
2. Click the Save Campaign button.

Date Specific

1. In the On Day column, click the box and select a specific date that the emails should be sent.
   1. You must choose a date that is later than the current date. Do not choose the same day that you are building the drip campaign.
2. Click the Save Campaign button.