You are able to view the progress and performance statistics for a specific campaign once it is live and running.
- On the left navigation, click Campaign > Campaign Builder.
- Click on the name of the campaign.
- Click HERE to learn how to create a new campaign.
- Under the name of the campaign, click the Overview tab.
Performance
- Open Rate – The percentage of unique opens divided by emails delivered.
- CTR (Click-Through-Rate) – The percentage of nique clicks divided by emails delivered.
- CTOR (Click-To-Open-Rate) – The percentage of unique clicks divided by emails opened.
- Bounce Rate – Percentage of emails that did not make it to the user's inbox.
- Delivered – Amount of emails delivered.
- Opens – Total opens.
- Clicks – Total clicks.
- Unsubscribes – Total number of unsubscribes from a specific campaign.
- Note: This comes from the user clicking "unsubscribe" in their email.
Engagement
- Audience – Potential VS reached audience members that were recipients of the campaign.
- Potential audience members were attempted recipients of the campaign. Reached audience members interacted with the campaign.
- Note - Contacts that are in the potential audience of the campaign that do not receive campaign communications could be because of the following: no email address/not a valid email address, the contact is silenced on communications, or the contact is unsubscribed or opted out of emails.
- Potential audience members were attempted recipients of the campaign. Reached audience members interacted with the campaign.
- Senders –Potential senders when campaign started VS active senders that have not opted out.
- Potential senders were granted access when the campaign started to run. Active senders have not opted out and are still a part of the campaign.
Content
- Emails – All emails associated with campaigns plus specific performance metrics.
