In order to send SMS messages, the A2P 10 DLC regulation requires all organizations to register with the Campaign Registry. For more information on this regulation, please visit this knowledge base article. You can also watch this overview video.
TABLE OF CONTENTS
Please Keep in Mind
The Campaign Registry is a regulatory body and may often change their requirements or approval metrics for registration applications. As new information becomes available, your Total Expert team will work with you to navigate this new regulatory environment and application process.
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HOW TO REGISTER WITH THE CAMPAIGN REGISTRY
STEP ONE: FORM COMPLETION
Total Expert customers complete this form, which gathers the information needed to submit a registration application for the Campaign Registry.
Here is the information needed to complete the registry application form:
Part One of the Form: Brand Registration
- Business Information
- Business Name
- Physical Address
- Business Type (Partnership, Corporation, Co-Operative, LLC, Non-Profit)
- Company Status Private or Public • If Public: Stock Ticker & Exchange
- Tax ID or Business Registration Number and Type
- (EIN for US-based companies, other Business License or Tax ID number for non-US)
- Industry
- Website
- Regions of Operations
- Point(s) of Contact
- An email address for notifications (we recommend using distribution lists if you have multiple users who wish to be notified)
- One authorized representative for questions regarding registration answers or brand questions:
- Name
- Business Title
- Phone Number
- Job Position
Part Two of the Form: Campaign Registration
The campaign registration is the second half of the 10DLC registration process. This is where Total Expert will register your organization under one campaign type.
In the form, please provide the following information:
- Campaign Description:
- For example, “To follow up with consumers that have requested a personal quote from our company.”
- Sample Message 1:
- For example, “Thank you for your request, someone will reach out to you shortly with additional information.”
- Sample Message 2:
- For example, “Thank you for your request. You may view your quote [here].”
- Do messages include embedded links? Yes/No
- Do messages include phone numbers? Yes/No
- How do users consent to receive messages?
- For example, “End users opt in by visiting our website and providing their phone number OR by texting START to (111-222-3333).”
- Upload screenshots of end-user's digital opt in experience
Once completing the required fields and information, click "submit."
STEP TWO: APPLICATION REVIEWED BY THE CAMPAIGN REGISTRY
Your Total Expert team submits the registry application on your behalf and monitors the status of your Campaign Registry application. Your Customer Success Manager will keep you up-to-date on the status of your registry application.
STEP THREE: APPLICATION DECISIONS AND NEXT STEPS
- In the event your application is rejected by the Campaign Registry, we will work with you to gather any additional information requested by the Campaign Registry and resubmit the application.
- Please keep in mind, the Campaign Registry has employees who personally review each and every application, which we have observed can lead to a highly subjective approval or rejection process. As we receive feedback from the Campaign Registry, we will make adjustments to your application as well as our best practices so we can continually evolve and improve this process.
- Once your application is approved, your Total Expert team will enable your organization’s SMS functionality, and you can proceed with SMS messaging.
Who do I contact if I have more questions?
Please reach out to your Total Expert Customer Success Manager