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What Are Analytics?

Note

This function is permission-based. Please reach out to your Implementation Manager or Customer Success Manager to learn more. 


The analytics feature allows administrators to access, visualize, modify, and share data dashboards throughout their organizations.


Data Models

  • Email Activity – This data model includes emails sent by all Total Expert campaigns and journeys. It does not include direct emails or other journey-related items, such as stage progression, task assignments, outcomes, or the funnel. 
  • Mortgage Loans – This data model includes mortgage loan data mapped to the expected/standard platform fields, including demographic information about the borrowers. It does not include non-mortgage loans.
  • Insight Events – This data model includes Customer Intelligence alert information. 
  • Insight Attribution Snapshot – This data model includes attribution information that ties Customer Intelligence alerts to loan production. 
  • User Activity - Information on what users are doing on the TE platform, such as: asset creation, sent emails, integration usage, and more. 







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