Life events are certain milestones in people's' lives. The Customer Intelligence life events feature pulls data and gives automated alerts after a contact undergoes a major life event. The alerts can be used to sort and filter contacts, trigger journeys, and build campaigns.
The following life event alerts are available:
- New baby
- New marriage
- New divorce
- New homeowner
- New mover
- Education change
- Occupational change
- Turning 25
- Turning 26
- Turning 59
- Turning 62
- Turning 65