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Summary
Communication types: Email and SMS
The Deposit to HELOC Journey identifies existing deposit customers who may benefit from accessing their home’s equity through a Home Equity Line of Credit (HELOC). Coordinated email and SMS touchpoints introduce the advantages of HELOC financing, build awareness of responsible usage, and motivate eligible customers to explore their options.
The journey uses inline conditions to confirm account eligibility, product activity, and timing before activation. Contacts on active onboarding journeys are automatically delayed to ensure seamless engagement across campaigns. Each message emphasizes the flexibility and value of HELOC funds—from home improvements to debt consolidation—reinforcing the organization’s commitment to personalized financial solutions and long-term customer relationships.
*All communications should be reviewed prior to initiating the journey.