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Summary
Seller’s Education
Communication types: Journey (Email and SMS), Postcards, Flyers, and Social Media
The Seller’s Education marketing kit is a multi-channel campaign designed to help marketing teams engage and nurture prospective home sellers through educational, confidence-building content. It combines automated and on-demand touchpoints to deliver a consistent experience across the customer journey.
Loan officers and real estate partners build trust with education-first messaging, driving higher-quality conversations with prospective sellers.
- Journey (email + SMS): Automated nurture delivering timely education and conversion opportunities; supports co-branded and single-branded execution
- Print (postcards + flyers): on-demand assets for direct mail and in-person distribution
- Social Media: on-demand, ready-to-post content to drive awareness and engagement
*All communications should be reviewed prior to initiating the journey.